Target Audience

As we have discovered, short films aren’t for the mainstream and only have quite a small target audience, in the case of the lady and the cake, the target audience would be for people interested in silent film, and possibly food lovers. Although it’s not in black and white, it still works well as a silent film as the story is told with the music and it’s sped up. The film is quite quirky and colourful, making it appear happy, and the music is quite upbeat, also adding to the happy atmosphere. The title sequence is in pale pink making it quite girly; probably making the audience tell from straight away that it is quite a feminine film.

We made questionnaires to give to a year 12 media class to get their feedback about our short film once they had watched it, they had never studied short film before and it isn’t likely that they knew much about it. When we asked them what works the least in our short film the majority said it was the contrast of the modern and old fashioned environment as we were going for a 1950’s theme and then would have a big flat screen TV in the background for example, although this was the effect we were going for with the clash between past and present, it probably would have been better in a 1950’s environment. Also the cuts between music as often it was really sudden and they weren’t faded well together, leaving a sudden change of music.

Positive points that were given from the feedback were that it made everyone happy; this was our main aim when making the film. Also that the acting worked well and it was humorous.

I agree with most of the feedback that was made, although if I had the chance to go back and change something it would definitely be the editing between the music.

Our film was uploaded onto facebook so that the general public could view the film, the feedback was all positive, saying people liked it and the dog was a very popular actor from both the facebook feedback and the year 12’s.